Product focused Exhibition stand for our client at the Bett Show 2019

The background

4Matrix were due to attend the BETT Show 2019 and wanted to be able to demonstrate their three products, 4Matrix Infinity (online), 4Matrix Desktop (MAT Dashboard) and 4Matrix Fusion (a professional data management tool).

“For our 5th year of exhibiting at the world’s biggest education technology event, BETT, we wanted a stand that would improve on previous years, to really highlight our product range and enhance our client’s experience of the 4Matrix brand. Advance Digital Graphics delivered just that.”

Ian Hawkes, 4Matrix
The stand space was 7x4m and open on two sides, it needed to visually demo all three products in a distinct way, allow visitors to use a practical demo of the products without interfering with the promotional messages being played via a video. As the products were all dependent on reliable and seamless internet, this posed a challenge for the usually unpredictable internet connection found at events, so we decided to run all demos off a server, hard wired all the equipment and took wifi out of the equation. All of this was seamlessly integrated and hidden within the walls of the stand and a hidden and lockable storage area housed the server, literature, promotional items and personal items.

Working collaboratively with 4Matrix, we specially designed graphic panels that would visually distinguish the three products being promoted. In the end, the result was so successful, that some of this branding has been adopted by 4Matrix to use on their website and in their other promotional materials.

“They have been amazingly accommodating, helpful and professional at all stages of the design and build processes. Nothing has ever been too much trouble for the ADG team, even when we had to increase our plot size, or when we’ve asked for artwork revisions. The build-up was completed on time and Dan helped us to integrate our own hardware. The stand looked stunning and we were really pleased with it – we received lots of positive feedback at the show and we will definitely use ADG again for future exhibitions”

Ian Hawkes, 4Matrix

At a glance

  • 7x4m stand open on two sides

  • Onsite build & full graphic design

  • Raised floor with carpet

  • Integrated, independent server to ensure reliable technical demos

  • Integrated, lockable storeroom

  • 3.5 metre high stand including logo panel (4 metres)

  • Modular system (re-usable & re-configurable)

  • Colour coded graphics on inset walls for product segmentation

  • Integrated iPads, Microsoft Surface,PCs for demos & 16″ screen

  • Illuminated (LED) front counter with demo stations

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