‘Experiential Marketing’ – Why consumer experience should be at the heart of your event
ef3fhn9c2020-01-29T10:33:45+00:00Experiential marketing has been around for a long time... In fact, for 125 years, brands, businesses and individuals have been engaging in this activity in different forms since 1883, when brands like Wrigley’s introduced their products to consumers, distributing free samples at the Chicago World Fair. Product demonstrations were also given, drawing interested crowds to [...]