Experiential marketing has been around for a long time... In fact, for 125 years, brands, businesses and individuals have been engaging in this activity in different forms since 1883, when brands like Wrigley’s introduced their products to consumers, distributing free samples at the Chicago World Fair. Product demonstrations were also given, drawing interested crowds to [...]
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Vehicle livery is one of the few forms of advertising that has the potential of reaching thousands of people for a one-off cost. Wide reaching advertising for a one-off cost. By utilising this free advertising space, its constant visual presence among your potential customers makes it highly effective at building brand recognition. Make a great [...]
These six steps will ensure that your small stand really is stunning… Tip 1. Consider a modular display systemMore flexible than the original roller banners and pop up stands, Modular stands are either next generation roller banners or self build rigid systems that are portable, linkable and re-configurable – growing with you for future events. [...]
This handy guide explains everything you need to know about exhibition stand options… There are three basic exhibition stand spaces you can choose to book: Shell Scheme, Space Onlyor Island. Shell Schemes are a very popular choice. They look like rows or ‘corridors’ of terraced aluminum uprights forming walls which are made from rigid foamex [...]
Before your next exhibition, follow these steps to ensure you know what success looks like… Setting Budgets Setting a budget for your exhibition will help you keep control of costs, ensuring the event is as profitable as possible. It will also assist you in setting targets and show you what you can afford to do [...]
Your definitive guide for setting meaningful objectives for your exhibition. If you are thinking of exhibiting you will need to decide why you are doing it, what you want to achieve from it, how you will achieve it and how you will decide if it was a success. Setting your business exhibition goals using SMARTER objectives [...]
Five reasons your business needs to be at an exhibition this year… 1.Talk to potential customers face to face. Customers are beginning to migrate back to wanting to buy through a relationship management process. This is where exhibitions are uniquely successful. Exhibitions remain one of the best places to actually get face-to-face conversations going with [...]