Number One – Failing to consider the size plot they booked There needs to be a balance between the practical implications of the space available and the visual impact required to get you noticed. For example, a Shell Scheme with three sides but only one roller banner popped into a corner will look lacklustre. Equally [...]
This handy guide explains everything you need to know about exhibition stand options… There are three basic exhibition stand spaces you can choose to book: Shell Scheme, Space Onlyor Island. Shell Schemes are a very popular choice. They look like rows or ‘corridors’ of terraced aluminum uprights forming walls which are made from rigid foamex [...]
Since the early 2000s, a ‘trend’ has emerged in the exhibition and trade show display world and is rapidly gaining traction, yielding impressive, tangible results, guaranteeing that Its popularity is set to soar. We're talking about gamification—an approach that consistently delivers outstanding outcomes and is moving from a trend through to a legitimate marketing and [...]
In 2025, trade shows remain a cornerstone of the global business landscape, serving as dynamic hubs where innovation, collaboration, and opportunity converge. As industries continue to adapt to digital transformation and shifting global trends, trade shows offer unparalleled value by providing businesses with a unique space for networking, discovery, and growth. Whether it's a tech [...]
When it comes to hosting sustainable events, the goal is to reduce waste while maintaining a high level of professionalism and impact. Traditional displays—whether banners, posters, or booths—are often designed for one-time use, leading to unnecessary waste and environmental harm. Fortunately, modular reusable display systems offer a sustainable alternative that not only reduces waste but [...]
“Competition within the UK restaurant market remains fierce, with both established players and new entrants vying for market share” – ReportLinker.com (Market Overview Report 2023) You might have a restaurant with a dining courtyard, a café with pavement seating or be a company who is in the process of diversifying and planning to use your [...]
1# Green stands – we don’t mean the colour! "In the exhibition industry, significant types and volumes of waste (packaging waste, wood, booth waste, food, paper etc.) are generated during events and exhibitions due to the nature of the business – multiple events in venues, fast turnaround between events, international nature of exhibitors etc" [...]
Five reasons your business needs to be at an exhibition this year... 1.Talk to potential customers face to face. Historically customers have always preferred buying through a relationship management process and exhibitions are uniquely successful in providing the best environment for interaction and accelerating interest and trust between business and consumer. This is valuable because [...]
“In the exhibition industry, significant types and volumes of waste (packaging waste, wood, booth waste, food, paper etc.) are generated during events and exhibitions due to the nature of the business – multiple events in venues, fast turnaround between events, international nature of exhibitors etc.” - Waste Management in the Exhibitions Industry - UFI | Greenview [...]
Experiential marketing has been around for a long time... In fact, for 125 years, brands, businesses and individuals have been engaging in this activity in different forms since 1883, when brands like Wrigley’s introduced their products to consumers, distributing free samples at the Chicago World Fair. Product demonstrations were also given, drawing interested crowds to [...]
