Five reasons your business needs to be at an exhibition this year... 1.Talk to potential customers face to face. Historically customers have always preferred buying through a relationship management process and exhibitions are uniquely successful in providing the best environment for interaction and accelerating interest and trust between business and consumer. This is valuable because [...]
“In the exhibition industry, significant types and volumes of waste (packaging waste, wood, booth waste, food, paper etc.) are generated during events and exhibitions due to the nature of the business – multiple events in venues, fast turnaround between events, international nature of exhibitors etc.” - Waste Management in the Exhibitions Industry - UFI | Greenview [...]
Number One – Failing to consider the size plot they booked There needs to be a balance between the practical implications of the space available and the visual impact required to get you noticed. For example, a Shell Scheme with three sides but only one roller banner popped into a corner will look lacklustre. Equally [...]
Experiential marketing has been around for a long time... In fact, for 125 years, brands, businesses and individuals have been engaging in this activity in different forms since 1883, when brands like Wrigley’s introduced their products to consumers, distributing free samples at the Chicago World Fair. Product demonstrations were also given, drawing interested crowds to [...]
Vehicle livery is one of the few forms of advertising that has the potential of reaching thousands of people for a one-off cost. Wide reaching advertising for a one-off cost. By utilising this free advertising space, its constant visual presence among your potential customers makes it highly effective at building brand recognition. Make a great [...]
These six steps will ensure that your small stand really is stunning… Tip 1. Consider a modular display systemMore flexible than the original roller banners and pop up stands, Modular stands are either next generation roller banners or self build rigid systems that are portable, linkable and re-configurable – growing with you for future events. [...]
This handy guide explains everything you need to know about exhibition stand options… There are three basic exhibition stand spaces you can choose to book: Shell Scheme, Space Onlyor Island. Shell Schemes are a very popular choice. They look like rows or ‘corridors’ of terraced aluminum uprights forming walls which are made from rigid foamex [...]
Your definitive guide for setting meaningful objectives for your exhibition. If you are thinking of exhibiting you will need to decide why you are doing it, what you want to achieve from it, how you will achieve it and how you will decide if it was a success. Setting your business exhibition goals using SMARTER objectives [...]
