4Matrix – Modular Exhibition a ‘mini me’ stand for SAAS 2019

The background

After a successful BETT Show earlier in 2019, 4Matrix wanted to ‘test the water’ at another education focused exhibition, the Schools and Academies Show (SAAS) at the NEC in Birmingham. 

At first they considered using one of our small portable stand systems for the 3x3m stand space they had booked, but we managed to create a ‘little brother’ to the stand they had at BETT, lending a sense of visual association and brand continuity between the shows. 

“We’ve used ADG for several of our events now and the service has been second to none. The elements for this stand came together quite quickly; after we had given the team a rough sketch of what we were after, the visuals were sorted, and the stand went into production.

The stand looked magnificent – we may be biased but it was clearly one of the best at the show. It helped make a statement about us, how serious we are, and how much we value Academies and Trusts and see them as our customers.

We now look forward to working with ADG again in January as we embark on our 6th year at BETT, the world’s biggest education technology event.”

Ian Hawkes, 4Matrix

The solution

The stand would in effect, looked like a scaled down version of the one we previously created for them. 

The original graphics were kept the same and two product demo areas were arranged at the front of the stand. This comprised of two monitors and keyboards run from a local server, both mounted on a branded counter with integrated storage and ‘halo’ lighting. 

More about the stand

Three further integrated screens showed the benefits of the products, these were recessed into the walls and included downlighters to draw visitors’ attention.  All cables were hidden in walls, within the counter and under the floor for a professional and seamless look. The entire stand stood at 3m high and proved that, although a smaller version, it was just as impactful at this size at this event as ever before. 

At a glance

  • 3×3 stand

  • Open 2 sides

  • Branded counter with integrated storage

  • Halo & LED lighting

  • Recessed graphic panels with integrated monitors

  • Live demo space

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  • Our popular Exhibition Management Service

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  • System consultation and demonstrations

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