Another exciting collaboration with Promotion Line, meant that we created one stand, visually separated to promote two brands: Aqualisa and Elisa.
We are always conscious of trying to ensure our stands are as green as possible, so it was a natural choice for us to create the stand by using our modular framework which can be reused indefinitely. Making the entire stand reusable makes this a truly sustainable option.
To create the Aqualisa logo, we used a CNC cut foamex logo to contrast with the concrete effect architectural vinyl wall
For the Elisa logo, we CNC cut the logo from the background graphics, backed it with opal acrylic and then lit it from behind. This made a very elegant backlit logo against the off white wall graphics.
To create a space that felt coherent across the two brands, the flooring was kept the same and created using a vinyl which featured a raised wooden oak effect.
We created a custom made wet working shower unit. This was actually an MDF frame with concrete effect vinyl applied that was then fitted with real working components to create an impressive working product display, complete with clear acrylic splash guard.
Further heavy operational shower components also needed to be displayed on the stand, so the products were securely fixed and supported by fixing them to MDF back board hidden behind the front cladding of the stand. For some of the components we needed to machine clear acrylic back plates for mounting.
Bespoke Shower processor – hand finished with LED lights in different colours to simulate the water temperatures of the working processor. This was animated with the use of programmable pixel tape.
For hospitality, staff were able to offer drinks to visitors from a fridge in the back corner of the stand which was disguised by covering it in concrete effect vinyl.
Boutique chairs & a table added a comfy area for conversations with stand visitors. A spaghetti curtain was added to the outer walls of the Elisa area, this added a running water effect and also made the Elisa section of the stand look more exclusive. A real growing trend with exhibition stands currently is adding faux foliage panels to create a living wall. We used this with great effect on the Elisa back wall and the tap display area. The foliage complied to all the exhibitions fire regulations, this is something to check if you are adding foliage as most types do not.
Factors to be considered / overcome;
Since Brexit, any exhibition in Europe has come with additional challenges. We are fully aware of the expectations and requirements now required. As with all other areas of our Exhibition Management Service, we take care of the paper work. This takes the headache away from our clients, making it a truly hassle free service. Especially when you have over 1100 items to document as we did with this stand.
With all our stands we prebuild them in our premises giving out customers the option to come and have a preview of their stand. In this instance the client wanted to make a few modifications. To give more separation on the Elisa side they wanted to introduce a small wall – this was not on the original render but by using the aluminium bars and foamex cladding we created a low level wall with no problems.
The spaghetti curtain was also required to be fixed within the wall, rather than be floaty, this helped to better the illusion of running water.
A very fluid build and handover in Frankfurt meant the client was ready to have a very busy few days at the show.