After working with Bosta for five years, they wanted a re-design to incorporate the “Norsup” brand. The new stand also needed to display both products, provide a meeting space and include ample storage. A challenge we relished!
Bosta’s stand would be at Spatex 2019 and was 6x5m and open on three sides, So we aimed to display their chosen products, create a free flowing stand that could be walked around easily, whilst also including visual segregation to clearly show the two brands sharing the space.
Our concept included the use of curved flowing lines for the back wall, which worked well with the water graphics that had been freshly designed for the show. A 40” central presentation screen was integrated in the centre of the stand above a main counter, providing space for a seated meeting. The counter itself served as hidden discreet storage. As a bespoke element, we were able to create the perfectly curved counter with sliding doors, which gained access to a generous ‘hidden’ storage area located within the main back wall of the stand.
Display plinths were created for both brands to display their products. Our team measured all featured products and custom made the plinths to ensure that the products fitted the display perfectly on the day. Swimming pool lights lit the bottom of the back wall to highlight the stand and the lights themselves as a featured product.
A recessed internally lit back wall showcase was created on the Bosta side of the stand, to display the “Valve” products, with the main product being suspended to ensure it could be viewed properly by stand visitors.
The central part of the stand featured sub-brands but was otherwise kept white to show a visual segmentation between the “Bosta” and the “Norsup” sides of the stands; this was further complemented by different coloured carpets for the two sides.
Before any sign off, all concepts were drawn up and an animated 3D render was produced, so that the Bosta team could see their stand “brought to life” and ensure they were thrilled with it before it was even built.
On the day, our team provided full installation and “dressing” of the stand. So the Bosta team simply turned up on the day and got straight into exhibiting, networking and sales.
“We have worked with Advance Digital Graphics on our stand design for Spatex for a number of years now. For 2019 we wanted to do something a bit different with the design to promote our new products. The team took the time to understand our needs and produced an impactful split-layout structure that enabled us to display and differentiate our brands effectively. Throughout the whole process, from initial briefing to removal of the stand at the end of the show, the team were extremely helpful and professional.”
At a glance
6x5m stand open on three sides
Onsite build & full graphic re-design
Raised floor with carpets
Split brand stand
Integrated “hidden” storage
Modular system (re-usable & re-configurable)
Illuminated recessed showcase with suspended products
Bespoke product plinths
Curved “wave” shaped back wall
40″ integrated display screen