Returning to UKReiif for a subsequent year, NG Bailey required a bolder, highly practical exhibition stand to accommodate their growing needs.

To elevate the previous year’s lighting concept, the new design incorporated a three-meter-tall fabric lightbox. These swappable fabric skins allow the company to easily adapt their messaging for different events while literally illuminating their brand. Strategically positioned logos on the front and outer walls ensured high visibility from all approaches.

The front of the 4x4M stand featured a massive 85-inch TV, delivering the powerful visual impact of an AV wall for a fraction of the cost.

To add textural layers and establish functional zoning within a single back-wall layout, a custom MDF arch was finished in a steel-effect vinyl that perfectly reflected their industry. Because the stand hosted drinks and handled more visual merchandise than before, an enlarged, MDF-reinforced storage room was designed to allow for three drinks fridges and shelving for merchandise. A lockable storage counter, finished in a dark concrete effect vinyl, ensured that secure storage requirements were fully met.

Finally, a light concrete-effect floor vinyl was utilised in place of the previous wood finish, tying the entire space together into a cohesive, impactful exhibit including an integrated ramp to ensure accessibility for everyone.