Mary Berry – Modular Exhibition efficient food sampling and tasty sales

The background

Mary Berry wanted to increase the size of their stand due to the success of the previous winter show, resulting in a 7x5m stand, open on three sides for the BBC Good Food Show Winter, NEC.

The solution

The product storage capacity on the stand was increased to reduce the re-stocking from the venues refrigerated area, increasing the efficiency and dynamism of the product sampling and sales activity. These display fridges hid ovens located at the rear of the stand used to heat the food samples.

The stand also featured an integrated sink unit and was fronted by a full-length counter that spanned the entirety of the stand for maximum accessibility for visitors and optimized visual impact for the stand.

“Working together closely, Dan and the team at Advanced took our ideas and turned them into reality. They always deliver, not only with the practical things such as delivering on time, on budget and with high quality products, but on the small details that make the whole experience of working with them a pleasure. I’d recommend them to anyone who wants a professional, attentive and reliable company who provide exceptional exhibition stands.”

Belinda, Promotion Line

More about the stand

Graphics were used to showcase the brand and the show offers. Branded cut vinyl floor graphics were added to the stands carpet and a custom cut crown topped the stand as a branded header panel, making it highly visible in the exhibition hall.

Access to the stand was from a side door or bar style flap cut into the counter top. Partial sidewalls and a faux “roof” gave the stand a “cut away front/custom made” look for a fraction of the cost of a custom stand.

At a glance

  • 7x5m open on two sides

  • Full graphic design

  • Integrated sink unit

  • Large refrigerated displays

  • Hidden ovens for heating sample giveaways

  • Custom cut “crown” logo header panel

  • Full-length graphic wrapped counter

  • “Cut away front/custom built” look

Project Gallery

Come and see whats possible at Advance Digital Graphics

For our exhibition stand clients, we offer a complete turnkey solution including:

  • Our popular Exhibition Management Service

  • Stand design services

  • System consultation and demonstrations

  • Graphics printing

  • Comprehensive installation and breakdown service