Experiential marketing has been around for a long time... In fact, for 125 years, brands, businesses and individuals have been engaging in this activity in different forms since 1883, when brands like Wrigley’s introduced their products to consumers, distributing free samples at the Chicago World Fair. Product demonstrations were also given, drawing interested crowds to [...]

These six steps will ensure that your small stand really is stunning… Tip 1. Consider a modular display systemMore flexible than the original  roller banners and pop up stands, Modular stands are either next generation roller banners or self build rigid systems that are portable, linkable and re-configurable – growing with you for future events. [...]

Your definitive guide for setting meaningful objectives for your exhibition. If you are thinking of exhibiting you will need to decide why you are doing it, what you want to achieve from it, how you will achieve it and how you will decide if it was a success. Setting your business exhibition goals using SMARTER objectives [...]